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Avoid 8 mistakes writing product descriptions when selling in Online stores

Images are unable to provide complete information. For that, the seller needs to add additional captions to the Description field to clearly understand the product to be purchased.
A clear description helps shoppers to know the benefits, compositions, and how to use the product appropriately, and more. Define keywords when writing product descriptions to facilitate shoppers when searching for items to buy.

For buyers to be increasingly interested in buying products, there are some things that sellers should avoid in the online store when writing product descriptions. What is it? Check out the following reviews.

Avoid 8 mistakes writing product descriptions when selling in Online stores :


1. Not determining the Target buyer appropriately

Decide on whom your product will be sold, whether to a parent or an adult, or a young person. After that, arrange the complete description sentences to increase buyer interest when buying items.

Make sure the description sentence is capable of establishing two-way communication, although in reality you are not communicating directly with potential buyers.

2. Using a difficult to understand sentence order

Avoid using a sidetracked sentence from enhanced spelling (EYD) so that buyers are not confused when reading product descriptions. In addition, writing product descriptions based on EYD also shows you a professional and maintains credibility.

It is legitimate to change one or two standard sentences to a slang sentence. However, by condition, the sentence is often used in everyday life to be easily understood by all circles.

3. Uploading image edits, not actual product images

Some sellers often edit product images before uploading images to a website or buying and selling website. Indeed, you do not need to follow this habit to increase the number of buyers because the buyer knows which picture the real product and which one is editing.

You can edit the image, but simply cut and rotate the image position only, instead of adding a certain effect to beautify the product image.

4. Forgot to insert Video on how to use the product

In order for buyers to benefit from a product, insert a video on the ordinance using the product on the image slide. Because looking at a product is visually relatively effective enough to attract potential buyers.

Given that the video on social media has a license, you can include a link that directs the buyer to a video playback. Thus, the buyer knows how to properly apply the product.

5. Too focused on benefits so that the product features neglected

Buyers hope that the products they buy provide maximum benefits. However, don't just focus on delivering benefits only. You need to include product features as a form of reference to the buyer.

For example, A product's price is difficult for students to reach, you can include a product reference of B or C at an affordable price. Don't forget to convey how a feature works so that buyers are increasingly assisted when making a decision.

6. Feel free to correct the description sentence

If the displayed product is not in practice, it does not hurt if you fix the sentence used previously. Correcting the sentence does not mean the sentence is wrong, but so that the sentence is better to read.

Specify the part of the sentence you want to fix, and then specify where the fix is done, whether for the prospective buyer or the company. Do not force yourself to fix a sentence if you feel the sentence is interesting enough.

7. Does not include additional information

Additional information in the form of shipping methods, delivery times, and Q & A need to be listed for the buyer to obtain complete information. For example, by adding a selection of delivery services, buyers can take into account the shipping costs that will be charged to the product you want to buy.

Embed additional information at the very bottom of the Description field, but make sure that the information is easy to reach.

8. Product descriptions are not persuasive

Most sellers only focus on the specifications and benefits of the product without noticing the use of a persuasive sentence. Not to be denied, some buyers must be seduced in order to buy an item.

Use unrambling, persuasive sentences that have a sentimental value that can increase buyers ' interest in a product.

Serve sensible content

In addition to paying attention to writing product descriptions, you'll also need to pay attention to uploaded content. Make sure the content makes sense that it doesn't pose any doubts to the buyer. If the sentence is not fitting, do not hesitate to edit the sentence so that the product description is more informative and can represent the product as a whole.

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